TITLE

MOTHER'S BIG HELPER

AUTHOR(S)
McTaggart, Jenny
PUB. DATE
April 2008
SOURCE
Progressive Grocer;4/1/2008 The Collection, Vol. 87, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features the Bi-Lo supermarket in Chattanooga, Tennessee, one of the publication's Store of the Month. The store features enhanced perishables, an in-store health clinic and a drive-through pharmacy. Dean Cohagan, president and chief executive officer (CEO) of Bi-Lo/Bruno's, says the company changed its total marketing plan to address busy moms and to build on its current market shares. Based on the article, Bi-Lo has been a dominant force in Chattanooga since 1996.
ACCESSION #
32037691

 

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