During economic downturn, turn up the volume with PR

Herrick, Linda
May 2008
Inside Tucson Business;5/12/2008, Vol. 17 Issue 49, Special section p15
The article discusses the significance of public relations (PR) in generating business during economic downturn. According to the author, effective use of PR can help continue the business in a tightened economy. The implementation of a well-developed PR plan, accordingly, is a prudent and cost-effective way to reach multiple audiences and continue to generate the business while waiting for the good times to return.


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