Baby boomers: Key factor in sales, regardless of your business

Egger, Ed
May 2008
Inside Tucson Business;5/12/2008, Vol. 17 Issue 49, Special section p4
The article discusses the impact of baby boom generation in business sales in the U.S. According to the author, baby boomers are key factors in sales regardless of business. He notes that they comprise 40% of the U.S. workforce, control 50% of all discretionary spending, and hold 70% of the nation's wealth. Professor Len Elder notes that thriving business is attributable to baby boomers with sales of up to 800 households per month as they look for real estate as their primary investment tool.


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