TITLE

A Cola War Gets Personal

AUTHOR(S)
Rahman, Maseeh
PUB. DATE
June 2000
SOURCE
Time International (South Pacific Edition);6/12/2000, Issue 23, p46
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses competition between Coca-Cola and Pepsi-Cola in India. Details of Coke's advertising campaign featuring Indian film star Hrithik Roshan, and the Pepsi attempts to lampoon the star in its own ads; History of competition between the two companies in the Indian market; Focus of Pepsi's Indian advertising on youth; Impact of price increases on cola sales in India.
ACCESSION #
3200766

 

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