TITLE

Interactive Advertising Primed for Local Growth

PUB. DATE
June 2000
SOURCE
Multichannel News;06/05/2000, Vol. 21 Issue 23, p62
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Envisions the opportunities posed by efforts to blend the interactivity of the Internet with television on cable television advertising. Emergence of an alternative source of advertising revenue; Setting up of online shopping mall; Cable networks' capitalizing on their brand strength to attract viewers to their Web sites.
ACCESSION #
3200185

 

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