Interactive Advertising Primed for Local Growth

June 2000
Multichannel News;06/05/2000, Vol. 21 Issue 23, p62
Envisions the opportunities posed by efforts to blend the interactivity of the Internet with television on cable television advertising. Emergence of an alternative source of advertising revenue; Setting up of online shopping mall; Cable networks' capitalizing on their brand strength to attract viewers to their Web sites.


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