Nielsen, Arbitron Team Up on Portable People Meter

June 2000
Multichannel News;06/05/2000, Vol. 21 Issue 23, p3
Reports on the plan of Arbitron Co. and Nielsen Media Research to test a pager-sized device that can measure local television and radio usage both in and out of the home in the United States. Arbitron's development of the Portable People Meter; Conducting of field trials of the device in England in 1998 and 1999.


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