May 2008
Food & Beverage Packaging;May2008, Vol. 72 Issue 4, p19
Trade Publication
The article reports on a line of granola bars that was recently introduced by the Quaker Oats unit of PepsiCo. In the 10-bar carton of the Quaker Chewy Granola Bars, the 90 calories claim of the product is indicated. Since 2007, eleven single-serve products at 90 calories or less were already introduced by Quaker Oats. According to Datamonitor, 82 products that are similar with the granola bars were also introduced in 2007.


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