TITLE

10 myths of strategic pricing

AUTHOR(S)
Cleverley, William O.; Cleverley, James O.
PUB. DATE
May 2008
SOURCE
hfm (Healthcare Financial Management);May2008, Vol. 62 Issue 5, p82
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article outlines the survey conducted by the Healthcare Financial Management Association (HFMA) on the prominent issues regarding strategic pricing strategy in the U.S. Some of these myths include pricing makes a small difference in overall profitability, prices do not affect volume because health care is price inelastic, comparative pricing data are becoming more available and meaningful, defensibility of prices are not totally related to competitor price comparison and pricing has no effect on net revenues when all payers pay on a prospective basis. Discussed are the details of the issue.
ACCESSION #
31987410

 

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