TITLE

Kiss and Punch

AUTHOR(S)
Morais, Richard C.
PUB. DATE
April 2008
SOURCE
Forbes Asia;4/21/2008, Vol. 4 Issue 7, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article features the communications company WPP Group Plc headed by chief executive Martin Sorrell. WPP's firms compete intensely with one another, at everything from lobbying to media research. In 2007, WPP reported a pretax profit of $1.4 billion on revenue of $12.3 billion, up 8% in constant currencies. WPP's operating margin has improved steadily to 15%, and in the last quarter of the year WPP stunned rivals Omnicom, Publicis, IPG and Havas by announcing record-smashing account wins with AT&T and Dell.
ACCESSION #
31985793

 

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