Better Safe Than Sorry

Olson, Parmy
April 2008
Forbes Asia;4/21/2008, Vol. 4 Issue 7, p46
The article features London, England-based HSBC. While other big banks have been worrying about their capital ratios, HSBC has been busy expanding in emerging markets. It became the first foreign bank to open a rural branch in China. HSBC is 50% more profitable in emerging markets than in more mature markets, says analyst Sandy W. Chen. Its conservative approach to investment banking has stood it in good stead when the financial world has gone to pot.


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