How to Optimize Your Website

Dysart, Joe
June 2008
American School Board Journal;Jun2008, Vol. 195 Issue 6, p54
The article discusses ways that school districts can increase their Internet presence by optimizing school websites. The author notes that the Internet search company Google has introduced website tools to optimize websites for easier access through Internet searches. He recommends applying for a Google webmaster account (GWA), submitting a website and analyzing the website's design using GWA tools that note access problems and popular keywords. The GWA system also provides statistics on website visitation and search engine rankings. The author warns against creating duplicate websites or inserting text into images.


Related Articles

  • Smaller brands could be hit by personalised search, say SEO agency experts. Cooper, Will // New Media Age;12/10/2009, p4 

    This article reports on the possibility that the expansion by Google of its personalised search results could skew rankings in favour of bigger brands and make it more difficult to monitor search engine optimization activity, according to leading British search marketers.

  • Google's Mobile-pocalypse-egeddon. Kennedy, Jerry L. // Tribology & Lubrication Technology;Aug2015, Vol. 71 Issue 8, p82 

    The article focuses on the announcement of technology firm Google relating to the changes in its search algorithm for searches conducted on smart phones and ranking of the mobile-friendliness of websites under the name "Mobilegeddon." Topics discussed include Google's Mobile friendly test for...

  • Even Google is preparing for recession.  // Revolution (14605953);Nov2008, p15 

    The article focuses on the preparations that search engine Google is making for the impending recession. In order to maintain its position, Google reversed its ban on selling sponsored listings to Great Britain gambling firms. The decision to overturn the ban will able to give gambling firms to...

  • The rifled approach. Koury, Fred // Smart Business St. Louis;Nov2008, Vol. 1 Issue 11, p4 

    The author encourages businesses to develop their web sites to increase sales. He states that search engine optimization (SEO) makes search engines recognize the information and customers would likely find it first before the others. He also mentions that marketers would focus on a target...

  • Rethinking the SEO checklist. Nallawalla, Ash // APC (Bauer Media Group);Mar2010, Vol. 30 Issue 3, p104 

    The article offers step-by-step instructions for search engine optimization.

  • SEO toolchest: keyword search. Nallawalla, Ash // APC (Bauer Media Group);Apr2010, Vol. 30 Issue 4, p104 

    The article offers step-by-step instructions for search engine optimization with the help of tools like IBP which aids in keyword research.

  • Part One: How To Be Dangerous. Streicker, Paul // Wire & Cable Technology International;Sep/Oct2013, Vol. 41 Issue 5, p42 

    The author focuses on how wire and cable companies can position their website to have a maximum response from customer through search engine optimization (SEO). He says that companies should ensure that their website is designed by web designers who understand SEO to make the site discoverable...

  • Effective Google Searching Means Making Use of All Available Tools. GOLDSBOROUGH, REID // Community College Week;3/7/2011, Vol. 23 Issue 15, p13 

    The article discusses search engine optimization (SEO), a legitimate endeavor wherein webmasters and SEO consultants try to get Google to list their sites as high as possible in its results when people do Google searches. It elaborates on link farms, content farms, article spinning and keyword...

  • SEO on Collision Course With Public Relations Time to hit the reset button on SEO tools.  // PR News;3/31/2014, Vol. 70 Issue 13, p6 

    The article discusses how public relations (PR) can be helpful in Search engine optimization (SEO) for Websites. It is stated that Internet company Google Inc.'s efforts to protect the privacy of Internet search activity has reduced site owners' ability to see which keywords increase traffic to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics