TITLE

Interesting times

AUTHOR(S)
Diamond, David
PUB. DATE
April 2008
SOURCE
Progressive Grocer;4/15/2008, Vol. 87 Issue 5, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the benefits of a recession to grocery retailers in the U.S. A recession may have the effect of sending the shoppers to lower-priced alternative channels, the author says. A second benefit to grocery retailers of a recession had traditionally been a move by pressed consumers from branded premium products to lower-cost but higher-margin private label. The author also says that the marketing spend is sparser, more efficient, and more defused. Tips for dealing with the challenge are outlined.
ACCESSION #
31957371

 

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