Men favor convenience and service, women price: Study

April 2008
Progressive Grocer;4/15/2008, Vol. 87 Issue 5, p18
Trade Publication
The article reports on the study of consumer behavior in the U.S. conducted by Vertis Communications. It shows that almost half of all chief female shoppers--those who do more than 60 percent of their household's grocery shopping--said price-related offerings were most important to them in deciding where to spend their grocery dollars. It also found that while price-related offerings are important to approximately 30 percent of chief male shoppers, 41 percent of male shoppers value convenience more than any other factor.


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