TITLE

A Picture Says a Thousand Shares

PUB. DATE
May 2008
SOURCE
Journal of Financial Planning;May2008, Vol. 21 Issue 5, p14
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses a study on chief executive officers and images of their faces. Two Tufts University professors showed standardized images of Fortune 500 chief executive officers to students and asked them to distinguish which were successful and which weren't. The students were also able to tell the competence, dominance, likeability, facial maturity, and trustworthiness of the individuals pictured without knowing their job titles. The assessments they came up with were accurate when matching the pictures with the company's profits.
ACCESSION #
31955065

 

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