TITLE

UKTV plots launch of female counterpart to Dave

AUTHOR(S)
Donnelly, Allison
PUB. DATE
April 2008
SOURCE
Marketing (00253650);4/30/2008, preceding p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of broadcasting company UKTV to relaunch UKTV Gold as a female-oriented TV station in Great Britain. The company aims to replicate the success of its male-focused Dave TV channel and has lined up broadcasting personalities to host and anchor the show which has yet to be named. The rebranded channel will cater to women under 30 years of age and will air mostly British comedy and films.
ACCESSION #
31953992

 

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