UKTV plots launch of female counterpart to Dave

Donnelly, Allison
April 2008
Marketing (00253650);4/30/2008, preceding p2
Trade Publication
The article reports on the plan of broadcasting company UKTV to relaunch UKTV Gold as a female-oriented TV station in Great Britain. The company aims to replicate the success of its male-focused Dave TV channel and has lined up broadcasting personalities to host and anchor the show which has yet to be named. The rebranded channel will cater to women under 30 years of age and will air mostly British comedy and films.


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