The dynamic duo who rode to their own rescue

Cooper, Ann
April 2008
Campaign;4/18/2008, Issue 15, p19
Trade Publication
The article reports on the strategies carried out by Jeff Goodby and Rich Silverstein, founders of the advertising agency Goodby, Silverstein & Partners, that help towards the success of their business in San Francisco, California. Goodby and Silverstein has hired executive Derek Robson and a public relation agency which aims to enhance their services. The company has signed into deals with businesses for the advertising of their products that help them generate increased revenue.


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