TITLE

The dynamic duo who rode to their own rescue

AUTHOR(S)
Cooper, Ann
PUB. DATE
April 2008
SOURCE
Campaign;4/18/2008, Issue 15, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the strategies carried out by Jeff Goodby and Rich Silverstein, founders of the advertising agency Goodby, Silverstein & Partners, that help towards the success of their business in San Francisco, California. Goodby and Silverstein has hired executive Derek Robson and a public relation agency which aims to enhance their services. The company has signed into deals with businesses for the advertising of their products that help them generate increased revenue.
ACCESSION #
31953711

 

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