Target your patients' consumer dollars instead of eye wear dollars

Stoeger, Ally
May 2008
Primary Care Optometry News;May2008, Vol. 13 Issue 5, p12
The article gives advice to optical wear shops doctors on how to earn higher revenue. The author says that doctors must be patient in eye examination and ask patients on the true state of their vision so that they will trust that they care. She says that doctors should target consumer dollars instead of eye ware dollars. She explains that the patient's health, appearance and comfort must also come into consideration.


Related Articles

  • AGES & STAGES: Vision Care for Your Kids.  // National Women's Health Report;Apr2006, Vol. 28 Issue 1, p6 

    The article focuses on the eye examination for baby between six and 12 months of age provided by the American Optometric Association in partnership with the Vision Care Institute of Johnson & Johnson Vision Care, Inc. in the U.S. In the examination process, optometrists and ophthalmologist are...

  • Optometry School for Africa.  // Optometry Today;7/3/2009, Vol. 49 Issue 13, p24 

    The article reports on the partnership formed by the Irish Optometry Department with Optometry Giving Sight to support a Regional School of Optometry in Mozambique. Optometry Giving Sight will support the development of the school through fundraising. The project will result to the training of...

  • The Wellness Wave. AXELRAD, MARGE // Vision Monday;6/15/2009, Vol. 23 Issue 7, p003 

    The author discusses the importance of regular eye care to overall wellness. She notes that a thorough eye exam could help in the detection of health conditions such as diabetes, hypertension and cancer. She mentions that problems besetting the insurance sector, government and the economy in...

  • Why Get An Eye Exam? AXELRAD, MARGE // Vision Monday;6/15/2009, Vol. 23 Issue 7, p021 

    The article examines the connection between wellness and regular eye examinations. The entry notes that eyecare plays a major role in preventive healthcare and should be part of health awareness campaigns. The section describes eyecare programs that incorporate overall wellness, including...

  • Examining the eye. Vafidis, Gilli // GP: General Practitioner;3/27/2009, p27 

    The article discusses the two significant aspects for eye examination. The aspects include observing structure and eliciting function. It suggests that they must use the standard eye chart at the specified distance in good light on examining the eye vision. According to the author, through the...

  • An action-oriented analysis of THE STATE OF THE OPTOMETRIC PROFESSION: 2013.  // Vision Monday;7/22/2013 Supplement, p1 

    The article presents an analysis of the status of the optometric profession in the U.S. as of July 2013. It provides information on the number of refractive eye examinations optometrists perform annually as well as the number of medical eyecare services they offer including monitoring of ocular...

  • Communicating the results -- how to prescribe. Morgan, Sarah // Optometry Today;11/11/2011, Vol. 51 Issue 22, p52 

    Effective conclusion of the eye examination is essential if the patient is to take the recommended advice and act on it. Not only does this apply to the appropriate selection of eyewear, ophthalmic lens choice and contact lenses, but it also affects whether or not the patient acts on a medical...

  • Let Me Look Into Your Eyes. Vickers, Montgomery // Review of Optometry;4/15/2013, Vol. 150 Issue 4, p24 

    In this article, the author discusses the importance of eye examinations while considering an individual's health care. He informs that only 12.3 percent of optometrist out of 100 goes for eye check up once a year based on his research. He further mentions that eye health and vision is also...

  • Looking for Reasons, Not Excuses. AXELRAD, MARGE // Vision Monday;6/21/2010, Vol. 24 Issue 7, p005 

    An introduction to the journal is presented wherein the author features stories about regional optical retailers and eye care professionals making most out of the recession, the Henry Ford Optim-Eyes company, and going digital when dispensing prescription eyewear.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics