TITLE

Delia's growing pains

AUTHOR(S)
Del Franco, Mark
PUB. DATE
June 2000
SOURCE
Catalog Age;Jun2000, Vol. 17 Issue 7, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on poor financial performance posted by New York City-based marketer Delia's for the fourth quarter of 1999. Growth in catalog sales reported by Delia's in 1998; Decision of Delia's to invest heavily on expansion initiatives; Challenges faced by Delia's in managing its catalogs, retail stores, and Web sites.
ACCESSION #
3194494

 

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