Delia's growing pains

Del Franco, Mark
June 2000
Catalog Age;Jun2000, Vol. 17 Issue 7, p6
Trade Publication
Reports on poor financial performance posted by New York City-based marketer Delia's for the fourth quarter of 1999. Growth in catalog sales reported by Delia's in 1998; Decision of Delia's to invest heavily on expansion initiatives; Challenges faced by Delia's in managing its catalogs, retail stores, and Web sites.


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