Hagel, John; Brown, John Seely
April 2008
BRW;4/17/2008, Vol. 30 Issue 15, p52
Trade Publication
The article reports on Indian automobile manufacturer Tata Motors' launching of the Nano car. According to the author, Nano is the most inexpensive car in the world. The author reveals that Tata was able to make such an inexpensive car by applying the Gandhian engineering principles characterized by deep frugality with a willingness to challenge conventional wisdom.


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