Picture this: a new way of seeing risk

Strauss, Stephen
May 2008
CMAJ: Canadian Medical Association Journal;5/20/2008, Vol. 178 Issue 11, p1512
Academic Journal
The article discusses a new way of seeing medical risk. In doing so, it highlights the risk characterization theatre proposed by Erik Rifkin and Edward Bouwer. According to the author, the obvious visual impact of risk characterization theatres raises a medical communication issue central to 21st century medicine. He notes that risk characterization theatres provide a graphic standardization both lay people and the medical community could share when discussing courses of action. In addition, he questions if it is not time that 21st century medicine moved from a communications model of "doctor tell" to "doctor tell and graphics show and tell.'


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