TITLE

Advertising with User-Generated Content: A Framework and Research Agenda

AUTHOR(S)
Krishnamurthy, Sandeep; Wenyu Dou
PUB. DATE
March 2008
SOURCE
Journal of Interactive Advertising;Spring2008, Vol. 8 Issue 2, Special section p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses various reports published within the issue including a discussion on consumer motivation and an investigation on the impact of perceived blogger credibility and quality of arguments on consumer behavior.
ACCESSION #
31929437

 

Related Articles

  • Creating Demand. Penza, Logan // Moderate Voice;9/7/2010, p5 

    A blog from Logan Penza, writer at the e-journal "The Moderate Voice" related to less demand by the U.S. consumers is discussed.

  • Friends With Benefits.  // Grocer;9/13/2014, Vol. 237 Issue 8172, p19 

    The article focuses on research conducted by Nexus Communications with the blogger organisation BritMums concerning the use of consumer bloggers to influence shoppers' buying decision.

  • Best of the Blogs.  // Media Week;5/12/2009, Issue 1208, p18 

    A blog from Mark Howe on consumer habit is presented.

  • BEATING CONSUMER HABITS.  // Campaign;5/29/2009, Issue 21, p5 

    A blog from the website www.Adcontrarian.blogspot.com related to consumer behavior is discussed.

  • THE EFFECT OF BLOG INTERACTIVITY AND PERCEIVED TRUST ON VISITOR RESPONSE: THE MODERATING ROLE OF BLOGGER EXPERTISE AND CONSUMER INVOLVEMENT. Yueming Zou; Karande, Kira // AMA Summer Educators' Conference Proceedings;2012, Vol. 23, p368 

    An abstract of the article "The Effect of Blog Interactivity and Perceived trust on Visitor Response: The Moderating Role of Blogger Expertise and Consumer Involvement," by Yueming Zou et al. is presented.

  • RESIST CORRUPTING BLOGS WITH MESSAGES. Weinberger, David // Advertising Age;4/3/2006, Vol. 77 Issue 14, Special Section p8 

    The article explores the implications of weblogs for the field of marketing in the U.S. There is a cultural disconnect between blogs and marketing. Through personalized messages, blogs overcome the built-in inefficiency of mass marketing. Blogs are truly personal. They are capable of influencing...

  • BEST OF THE BLOGS. Hills, Jan; Buckingham, Ian; Jacobs, Susanne; Churchard, Claire // People Management;Aug2012, p18 

    The article presents blog posts from Jan Hills, partner at consultancy Orion Partners concerning leadership and culture, Claire Chuchart, senior reporter at the journal "People Management" concerning the type of boss she'd rather have, and leadership development specialist Ian Buckingham...

  • UK consumers trust bloggers' opinions.  // New Media Age;9/29/2005, p9 

    This article focuses on the results of a survey on blogging in Great Britain, as of September 2005. Over three-quarters would use information from blogs to influence their purchasing decisions. The majority believed blogs are a good way to get reliable information about a company and its products.

  • Is too much news leaving you woozy these days? Altom, Tim // Indianapolis Business Journal;3/6/2006, Vol. 26 Issue 53, p32A 

    The article focuses on the two kinds of consumers in the U.S. First, the E.F. Hutton people who would only trust one source of information. Second, the cocktail parties people, who would be happier when there are many sources of information. At present, a lot of people have already turn to...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics