TITLE

Interim Sealy CEO: Rollout of Posturepedic going well

AUTHOR(S)
Perry, David
PUB. DATE
April 2008
SOURCE
Furniture/Today;4/28/2008, Vol. 32 Issue 33, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of Sealy's new flagship Posturepedic line. Sealy's interim chief executive officer Larry Rogers claims that the rollout of the new mattress line is going very well. He added that the firm is accelerating Posturepedic's rollout phase, and it may be released on retail stores on June to August 2008. The firm claims that Posturepedic can give better night sleep to consumer because it eliminates tossing and turning caused by pressure points.
ACCESSION #
31910861

 

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