To whom it may concern

Ashton, Robert
April 2008
Utility Week;4/11/2008, Vol. 28 Issue 23, p1
Trade Publication
The author discusses the written communication that customers receive from utilities and some of its irritating aspects. According to the author, mistakes in personal details such as misspelt names or wrong gender can be annoying especially if the customer has already contacted the company to advise of their correct personal details. The author advises utilities to avoid patronising the customer, as well as never-ending sentences. Other common problem, he notes, are poor structure, formulaic and impersonal introduction, and no contact details.


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