Pinsonault, Tony
May 2008
Pharmaceutical Representative;May2008, Vol. 38 Issue 5, p16
The the author discusses on how to evaluate the overall healthcare operation through pay-for-performance (P4P). He mentions the definition of P4P wherein, it is a kind of healthcare compensation program with financially coordinated incentives for providers. The article also identifies the P4P's development and assesses the marketing system of pharmaceutical products.


Related Articles

  • Paradox of Perception. Mendelson, Dan // Pharmaceutical Executive;Nov2003, Vol. 23 Issue 11, p18 

    Describes how people would accuse the pharmaceutical industry in the U.S. of caring more about profits than about healing the sick. Economic factors that influence the industry; Role of pharmaceutical companies in developing science; Aspects and factors pertaining to the way medicine is...

  • Market Chaos, Marketing Order. Koberstein, Wayne // Pharmaceutical Executive;Sep2000, Vol. 20 Issue 9, p46 

    Presents views of some pharmaceutical industry leaders on how pharmaceutical marketers can make order out of the chaos caused by the contemporary explosion of commercial healthcare information. Impact of the availability of healthcare information on the industry; Effect of the information chaos...

  • Nothing so practical. Smith, Brian D. // Journal of Medical Marketing;Oct2009, Vol. 9 Issue 4, p355 

    An introduction to the journal is presented in which the editor discusses an article on the fundamental theory of medical marketing, the multivariate techniques in building perceptual maps and diagrams to show the competitive positions of a set of ethical drugs and the implications for...

  • Grand Globals.  // Medical Marketing & Media;Jan2006, Vol. 41 Issue 1, p59 

    The article presents the winners and categories of the Global Awards competition in the U.S., including Y&R Germany in the Grand Global For Consumer: Medical Service Advertisement, the American Cancer Society in the Grand Global For Social Commitment, and the Grand Global For Direct-to-Consumer:...

  • Know thy Market.  // Pharmaceutical Technology;May2009, Vol. 33 Issue 5, p93 

    The article provides information on the relevance of information and technology to several pharmaceutical companies and healthcare system in South Africa. It mentions the impact of the information technology to the pharmaceutical and healthcare markets in the country, where it aids in providing...

  • Viewpoint.  // Medical Marketing & Media;Dec2006, Vol. 41 Issue 12, p6 

    The article presents views from the reader regarding the status of professional health care advertising and the article entitled "The Dawn of DTC" in the October 2006 issue of the journal. The first reader said that professional health care advertising is suffering from the rejection of...

  • Viewpoint. CHASE, JAMES // Medical Marketing & Media;Jul2008, Vol. 43 Issue 7, p6 

    The article offers the authors comments on the current marketing environment in the pharmaceutical industry. According to him, in the current pyramid model product approval are down, generic competition is bolder and pricing pressures are higher. He says that the model which have few experienced...

  • Strategic marketing in the eHealth era: Who will own the provider's networked desktop? Rupert, Raymond // International Journal of Medical Marketing;Jan2002, Vol. 2 Issue 2, p111 

    Examines how marketers and electronic business (e-business) managers can manage the strategic marketing issues relating to emerging eHealth or the virtual integrated medical world networks and to the provider's on-line desktop. Benefits of e-business transformation to health care; Key...

  • How to establish brand preference among HCPs. Baker, Jeff // Medical Marketing & Media;Apr2014, Vol. 49 Issue 4, p29 

    The author offers suggestions for pharmaceutical marketers on how to establish brand preference among healthcare providers (HCPs).


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics