In Down Economy, Vendors Preach Diversification and Differentiation

Jaworski, Alexa
April 2008
Securities Industry News;4/21/2008, Vol. 20 Issue 16, p1
Trade Publication
The article reports on vendor outlook for the slow economy in 2008. The entry cites that diversification will be a key to economic survival for technology providers. It also notes that the focus of the industry has shifted from fixed income and mortgages toward risk. Also discussed is the importance of product differentiation among competing firms. In line with this, analysts note that companies spend a lot of money to improve products and services, and connect with every market.


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