Fox TV numbers up; beats Masters, Derby

March 2008
South Texas Automotive Report;Mar2008, Vol. 10 Issue 6, p20
Trade Publication
The article reports on the television rating garnered by Fox TV cable network for the airing of the 2008 Daytona 500. The entry cites that the 50th running of the automobile racing event was the second highest-rated and second most-watched 500 shown on Fox TV. It notes that Daytona averaged 17.8 million viewers with a 10.2/20 household rating/share. Also mentioned is a comparison of the Daytona 500 rating against other events, including the National Collegiate Athletic Association (NCAA) Final Four, The Masters and the Kentucky Derby.


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