TITLE

Kids Cotton to Web Extension of 'iCarly'

AUTHOR(S)
Lafayette, Jon
PUB. DATE
April 2008
SOURCE
Television Week;4/21/2008, Vol. 27 Issue 12, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the popularity of the Nickelodeon series "iCarly" in both the television (TV) and the Internet medium in the U.S. Before it launched "iCarly" in September 2007, Nickelodeon said the series would break ground in combining scripted television with viewer participation via the Web. While all TV networks are reaching out to viewers online, it is particularly urgent for children's networks. While TV use by children has increased, children spend also a lot of time online, some of it multitasking.
ACCESSION #
31881351

 

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