May 2000
Marketing Week;5/25/2000, Vol. 23 Issue 17, p91
Trade Publication
Cites direct marketing campaigns in Great Britain that were included in the 2000 Institute of Direct Marketing (IDM) Awards. OgilvyOne's campaign for Envision Licensing; AllStar Fuel Card direct marketing campaign of PHH Business Solutions; Penguin Books' direct marketing strategy for its Puffin Book Club relaunch.


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