March 2008
People Management;3/20/2008, Vol. 14 Issue 6, p77
The article reports that the CIPD is offering its members a new online tool for emplyer branding. Written by Paul Walker, head of employer brands at Barkers, and project-managed by Andrew Platt-Higgins, planning director at the company, the resource is designed to act as a companion on the journey to developing the right employer brand. The interactive tool provides guidance to help achieve ideal long-term value from developing a brand.


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