TITLE

Control, alt or delete?

AUTHOR(S)
Phillips, Lucy
PUB. DATE
March 2008
SOURCE
People Management;3/20/2008, Vol. 14 Issue 6, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article concerns an online trend in which disaffected bloggers, pressure groups and unions are using the Internet to criticise employers. Deborah Fernon, a Chartered Institute of Personnel Development (CIPD) adviser, stated that the online phenomenon presents opportunities and challenges in employer branding. Other industry executives have stated their views about the matter, particularly on whether it is advantageous for the company to take legal action against negative comments and libels.
ACCESSION #
31878358

 

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