Coaching catches on -- but measurement doesn't

Phillips, Lucy
March 2008
People Management;3/20/2008, Vol. 14 Issue 6, p11
The article discusses the results of the 2008 Learning and Development survey on the effectiveness of coaching as a form of learning and development in a business organisation. The survey found that 71% use coaching compared with 63 per cent in the 2007 survey. Several human resources executives gave their insights on their application of coaching in workforce development programmes and described how it helped their staff reach their potential while improving the productivity of the business as a whole.


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