HHCL work for Sci-Fi channel challenges `weirdo' perception

Newland, Francesca
May 2000
Campaign;05/12/2000, Issue 19, p12
Trade Publication
Focuses on advertising agency HHCL & Partners' development of a relaunch campaign for the cable, satellite and digital channel, Sci-Fi Channel.


Related Articles

  • Sci-Fi appoints HHCL to take the channel to a broader audience. Lee, Julian // Campaign;07/16/99, Issue 28, p10 

    Reports that the Sci-Fi Channel cable television network has selected HHCL & Partners to handle the advertising campaign of its programs. Goal of the campaign to broaden its audience beyond science fiction fans.

  • Why Sci-Fi grabs more than geeks. Bulik, Beth Snyder // Advertising Age;4/23/2007, Vol. 78 Issue 17, p14 

    The article focuses on the Sci-Fi Channel, a cable television channel featuring science fiction programming, and its appeal. Marketing strategies used by the channel to appeal to a mass-market audience include airing programs such as "Dr. Who" and "Battlestar Galactica," and programs with more...

  • Boldly going where no one had gone before. Miller, Stuart // Variety;12/11/95 Television, Vol. 361 Issue 6, p25 

    Focuses on the efforts undertaken by USA Networks in promoting the image or identity of the Sci-Fi Channel. Use of the marketers of a two-pronged, brand oriented strategy; Sci-Fi having become of the strongest brands among operators by 1995; Pursuance of an aggressive brand extension through...

  • Sci-Fi 1.8 million TCI subs. Brown, Rich // Broadcasting & Cable;5/06/96, Vol. 126 Issue 20, p38 

    Reports that the Sci-Fi will be servicing 1.8 million Telecommunications Incorporated basic subscribers. Information on effects of launch for network. What launch represents for cable industry; Comments from Doug Holloway, executive vice president of network distribution and affiliate...

  • Clinton orders up Sci-Fi.  // Broadcasting & Cable;6/17/96, Vol. 126 Issue 26, p16 

    Reports on USA Networks' receipt of an inquiry from the White House concerning the Sci-Fi Channel cable television network.

  • Popular Science. Snierson, Dan // Entertainment Weekly;10/22/2004, Issue 789, p84 

    Reports on several upcoming projects for the Sci Fi Channel, a cable television network that caters to fans of aliens and paranormal occurrences, as of October 22, 2004.

  • What a Croc.  // Adweek Eastern Edition;7/16/2001, Vol. 42 Issue 29, p42 

    Reports on the advertising campaign of the Sci-Fi Channel in New York.

  • Sci Fi Eyes `All Original Summer'. Moss, Linda // Multichannel News;05/01/2000, Vol. 21 Issue 18, p18 

    Reports on United States-based cable television network Sci Fi Channel's plan to expand its original programming schedules in summer 2000. Titles of programs.

  • Beefed up and tweaked. McAdams, Deborah D. // Broadcasting & Cable;05/01/2000, Vol. 130 Issue 19, p62 

    Focuses on developments related to United States-based cable television network Sci-Fi as of May 1, 2000. Network's program production plans for the year 2000; Ratings performance of the network's programs.


Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics