TITLE

TV: the right channel for manufacturers

AUTHOR(S)
Westphal, Linda
PUB. DATE
May 2000
SOURCE
Cabinet Maker;05/19/2000, Issue 5188, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the television advertising campaigns of bed manufacturers Silentnight Beds and Slumberland in Great Britain. Sleep Council's TV advertising budget; Reasons cited by bed manufacturers for ruling out TV advertising before.
ACCESSION #
3187121

 

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