Haugsted, Linda
April 2008
Multichannel News;4/28/2008, Vol. 29 Issue 17, p20
The article focuses on the strategy adopted by Home Box Office Inc. (HBO) in establishing a successful collateral Web site in the U.S. It states that HBO has been working with outside Web designers to search emotional themes of the show since the beginning of the production. Further, Allison Moore, senior vice president of HBO, asserts that the designers of the site have learned to match the site with consumer behaviors.


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