Oxygen Models a New Look

Moss, Linda
April 2008
Multichannel News;4/28/2008, Vol. 29 Issue 17, p12
The article reports a rebranding effort made by NBC Universal Inc. (NBCU) to its women's network Oxygen. It states that NBCU has introduced a new logo depicting a big, bright yellow O and the "Live Out Loud" tagline. Further, Jason Klamar, general manager of Oxygen, asserts that the logo change would be complemented with a national multiplatform marketing campaign.


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