TITLE

Land Rover campaign has courage as its key

AUTHOR(S)
Halliday, Jean
PUB. DATE
May 2000
SOURCE
Automotive News;5/29/2000, Vol. 74 Issue 5876, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaign launched by Land Rover America Inc. from GSD&M of Austin, Texas using the theme of courage. Television spots showing the courage of Land Rover Discovery owners; Print advertisements in `The Wall Street Journal' and `USA Today'; How advertising agency GSD&M arrived at the courage theme; Comparison of campaign spending with that of the previous year on the Discovery automobile.
ACCESSION #
3183531

 

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