Freshening Up Frozen

Fleenor, D. Gail
April 2008
Convenience Store News;4/14/2008, Vol. 44 Issue 5, p63
Trade Publication
The article reports that frozen meals are more important than ever to consumers, but still want healthy options. Manufacturers are introducing new items with a healthier profile in response to customer demands, and retailers are searching for freezer space to add these items. While many c-store retailers only offer a few frozen meals in their ice cream-filled freezers, some carry several doors filled with meals and pizzas due to their store demographics and sales opportunities.


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