TITLE

Freshening Up Frozen

AUTHOR(S)
Fleenor, D. Gail
PUB. DATE
April 2008
SOURCE
Convenience Store News;4/14/2008, Vol. 44 Issue 5, p63
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that frozen meals are more important than ever to consumers, but still want healthy options. Manufacturers are introducing new items with a healthier profile in response to customer demands, and retailers are searching for freezer space to add these items. While many c-store retailers only offer a few frozen meals in their ice cream-filled freezers, some carry several doors filled with meals and pizzas due to their store demographics and sales opportunities.
ACCESSION #
31834169

 

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