Boost for personalised DM in marketing poll

April 2008
PrintWeek (Haymarket Business Publications Ltd);4/3/2008, p14
Trade Publication
The article highlights the findings of a study on the views of consumers on personalized direct mail in Great Britain. The study, which was conducted by information technology company Pitney Bowes, discovered that consumers see personalized direct mail as more irritating than television advertisements and promotions at railway stations and shopping centers. It also found that automated telesales are the most irritating form of marketing in the country.


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