Trust and Loyalty

Hall, Roger
April 2008
Leadership Excellence Essentials;Apr2008, Vol. 25 Issue 4, p15
The article focuses on communication guidelines that can help leaders in building trust and loyalty in the company. It is stated that leaders should communicate personally with each of their employees to uncover their passions and contributions. The regular acknowledgment to employees for a job well done or for going the extra mile is shown to translate to more loyalty. Being honest with employees when the company faces bad times is also indicated.


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