Soft Power

Nye jr., Joseph S.
April 2008
Leadership Excellence Essentials;Apr2008, Vol. 25 Issue 4, p10
The article focuses on the use of hard and soft power for effective leadership. Soft power is reportedly the ability to use attraction rather than coercion or payment to get what you want and is illustrated by soldiers needing to win hearts and minds in a counterinsurgency war. It is shown that hard power requires skills to effect transformation in cases of strong resistance and is illustrated by the invasion of Iraq. The combination of the two powers into a smart power strategy is explored.


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