TITLE

The Times Higher Education relaunches with strengthed online presence

PUB. DATE
March 2008
SOURCE
IM@T.Online;Mar2008, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the relaunching of Web site of the "Times Higher Education (THE)" with a new format magazine, a brand new design and logo. According to Louise Rogers, THE managing director, the Web site has been built and implemented by Abacus e-Media. She added that the Web site adds together branding, design, and logic into a site which not only relates back to historic reputation but also towards future aspirations. Moreover, THE aims to ensure that they kept their existing audience and attracts a wider audience.
ACCESSION #
31819398

 

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