Content and digital asset management system brings harmony to Virgin Holidays

March 2008
IM@T.Online;Mar2008, p1
Trade Publication
The article focuses on VIRGIN HOLIDAYS, a large and successful transatlantic tour operator which holds the position of market leader to the USA and Florida. It states that the company has traditionally published its holiday information through two channels, the brochures and a public-facing Web site where Web site content was frequently out of date. It cites that VYRE has helped Virgin Holidays by providing a web-based application where content is dynamically updated ready to be published to the Web and its brochures.


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