TITLE

Could Microhoo merger create a search duopoly?

AUTHOR(S)
Sullivan, Danny
PUB. DATE
April 2008
SOURCE
Advertising Age;4/28/2008, Vol. 79 Issue 17, p132
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on a potential merger between the computer company Microsoft Corp. and the internet company Yahoo! Inc. Information about popular internet search engines, such as Yahoo!, is provided and the benefits of the merger are assessed. The internet company Google Inc. is described as a rival company to the potential merger between Microsoft Corp. and Yahoo! Inc.
ACCESSION #
31814620

 

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