TITLE

Borders Says Its Database Represents `Another Generation Of Retail'

PUB. DATE
May 2000
SOURCE
Book Publishing Report;05/29/2000, Vol. 25 Issue 22, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on bookselling chain Borders Group Inc.'s private database for its marketing strategy. Venues for collecting information; Convergence clicks-and-mortar approach; Permission-based and customer defined information giving.
ACCESSION #
3181282

 

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