Simmons aims for more growth

Perry, David
April 2008
Furniture/Today;4/21/2008, Vol. 32 Issue 32, p54
Trade Publication
The article reports on the aim of Simmons Co. to increase its sales growth in the U.S. Charlie Eitel, chief executive officer of Simmons, feels confident on the goal due to their outstanding lines of bedding products. He likewise hopes to draw inspiration from the company's outstanding 2007 sales wherein it recorded $857.3 million. It attributes the success to the company's successful launch of their Beautyrest Black product line.


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