Survey results help you sell

Allegrezza, Ray
April 2008
Furniture/Today;4/21/2008, Vol. 32 Issue 32, p2
Trade Publication
The article focuses on the results of a survey to determine the furniture shopping habits of newsletters' readers in the U.S. Furniture/Today and HGTV newsletters have focused on the sofa buying experience, including the type of store where the consumer would first shop. Almost two-thirds of the consumers said they pick a retailer based on the store's reputation.


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