Rehr: Mobile TV Dollars Await

Hearn, Tedd\
April 2008
Multichannel News;4/21/2008, Vol. 29 Issue 16, p30
The article discusses the possibility of earning an additional $2 billion annually in ad dollars within four years by sending programming directly to millions of consumers that have mobile handheld devices. National Association of Broadcasters president David Rehr states that a great opportunity awaits TV stations once handheld devices will able to receive signals directly from DTV towers.


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