TITLE

Rehr: Mobile TV Dollars Await

AUTHOR(S)
Hearn, Tedd\
PUB. DATE
April 2008
SOURCE
Multichannel News;4/21/2008, Vol. 29 Issue 16, p30
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the possibility of earning an additional $2 billion annually in ad dollars within four years by sending programming directly to millions of consumers that have mobile handheld devices. National Association of Broadcasters president David Rehr states that a great opportunity awaits TV stations once handheld devices will able to receive signals directly from DTV towers.
ACCESSION #
31810157

 

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