Hispanic Nets Tweak Upfront

Martinez, Laura
April 2008
Multichannel News;4/21/2008, Vol. 29 Issue 16, p25
The article underscores the initiatives of hispanic networks in promoting their programs and their brands. It states that Azteca America and Si TV are not joining the star-studded up-front presentations in New York City to focus on their own programs. On the other hand, Univision Communications is set to hold its annual presentations at Lincoln Center in New York City. GolTV and ESPN Deportes are set to feature their 2008-2009 lineups in mid May 2008.


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