TITLE

Hispanic Nets Tweak Upfront

AUTHOR(S)
Martinez, Laura
PUB. DATE
April 2008
SOURCE
Multichannel News;4/21/2008, Vol. 29 Issue 16, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article underscores the initiatives of hispanic networks in promoting their programs and their brands. It states that Azteca America and Si TV are not joining the star-studded up-front presentations in New York City to focus on their own programs. On the other hand, Univision Communications is set to hold its annual presentations at Lincoln Center in New York City. GolTV and ESPN Deportes are set to feature their 2008-2009 lineups in mid May 2008.
ACCESSION #
31810112

 

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