TITLE

FOLLOW THE MONEY

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
April 2008
SOURCE
Multichannel News;4/21/2008, Vol. 29 Issue 16, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on an initiative developed by BET Networks and TV One to increase their revenues. It states that both networks are pitching advertisers on a multiplatform ad-buy opportunity that includes the only two cable outlets focusing on the African-American consumers. Nielsen projected that ad revenue to both networks increased to $668 million in 2007 compared to $629 million registered in 2006. INSET: The Multicultural Spend.
ACCESSION #
31810034

 

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