Umstead, R. Thomas
April 2008
Multichannel News;4/21/2008, Vol. 29 Issue 16, p25
The article offers information on an initiative developed by BET Networks and TV One to increase their revenues. It states that both networks are pitching advertisers on a multiplatform ad-buy opportunity that includes the only two cable outlets focusing on the African-American consumers. Nielsen projected that ad revenue to both networks increased to $668 million in 2007 compared to $629 million registered in 2006. INSET: The Multicultural Spend.


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