Basking in the Sun

Umstead, R. Thomas
April 2008
Multichannel News;4/21/2008, Vol. 29 Issue 16, p10
The article underscores the business performance of Nickelodeon. It states that four of the network's original productions are among the top 20 most-followed programs on cable television, each generating more than 6 million viewers. The network has also entered a partnership with Sony Music Group to create music-based series which could foster the identification of the network to its viewers. One of the network's top programs is "iCarly" which stars Miranda Cosgrove.


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